Schedule Instagram posts

Write the caption once, attach the pictures, pick the hour, and Postia posts to your professional Instagram account, and to your other channels in the same go if you want.

What it takes
Plain text. Needs a picture. Up to 2200 characters.
How it connects
Connect through Facebook using a professional Instagram account linked to a Page.
Plans
On every plan, the free one included.

Step by step

  1. In the Instagram app open Settings, then Account type and tools, and switch to a professional account. It is free.
  2. Link the account to your Facebook Page from the Page's settings, under Linked accounts.
  3. In Postia press Add account and pick Facebook & Instagram.
  4. Approve it in the tab that opened, then pick what to keep.

The full Instagram guide, with what to do when Instagram says no, is in the help.

How do I schedule a post?

  1. Press New post and write the text once.
  2. Attach pictures or a video, pick a hashtag set and a signature if you want them.
  3. Tick the channels it should go to. Each one shows whether the post fits its rules.
  4. Choose Publish now, or pick a date and time and schedule it.

Scheduled posts wait in the queue, where they can still be edited, moved or cancelled until they go out.

Which networks need a picture or a video?

Instagram and Pinterest need at least one picture. YouTube, TikTok and Cuts need a video. The rest take text on its own.

Length limits differ as well: X takes 280 characters, Bluesky 300, Threads and Mastodon 500, Discord 2000, Instagram and TikTok 2200, LinkedIn 3000, YouTube 5000. The composer counts for each channel you picked.

Questions

Does Instagram work with a personal account?

No. Instagram only lets an app publish to a professional account, business or creator, linked to a Facebook Page. That is Instagram's rule rather than ours, and it applies to every tool that posts there.

Why did Instagram refuse a post that Telegram accepted?

Instagram has no text-only post. A post going there needs at least one image, while Telegram is happy with words alone.

This is why one post can be published on one network and fail on another — the same text, two sets of rules. Postia warns you in the composer before you send, and afterwards each destination is listed with what happened to it.

How do hashtag sets work?

Because the tags that work on Instagram are rarely the ones you want under a Telegram post, a set has one main list, and any network can carry its own instead.

A network without its own list falls back to the main one, so you only override where it matters. Pick the set in the composer and it is added on publish.

How do I put a watermark on my images?

Upload your logo on the Watermarks screen, drag it where you want it and set its size and opacity. It is stamped on every image you publish; the originals are left alone.

Watermarks are part of the Studio and Agency plans.

What time is "18:00" when I schedule a post?

The timezone on the Settings screen. Postia stores the moment, not the wall clock, so a post scheduled for 18:00 in Kyiv goes out at that instant wherever you happen to open the app afterwards.

Also in Postia

Every network is on every plan, the free one included, and the first 14 days come with all of Studio.

Open Postia